- Sabrina Ramonov š
- Posts
- Steal My TikTok Playbook: 100 to 100,000 Followers in 60 Days
Steal My TikTok Playbook: 100 to 100,000 Followers in 60 Days
Everything I've Learned Growing Insanely Fast on TikTok
Here is everything Iāve learned growing from 100 to 100,000 TikTok followers in 60 days š
WITHOUT dancing
WITHOUT selling out
WITHOUT spending money
WITHOUT an existing audience
Building an audience on TikTok was never on my radar.
Iāve been off social media for many years.
Quite happily.
Before creating content, I didnāt use TikTok, Instagram, or Twitter. On Youtube, I only watched music playlists. I have fewer than 100 Facebook friends.
My point is:
If I can do itā¦
Knowing NOTHING about social media 100 days agoā¦
You can too!
In this post, I share everything Iāve learned, observed, and experienced.
I give you my proven step-by-step growth playbook, my 1:1 profile audit that I paid $300 for, and 19 insights to help you launch a personal brand.
Whether youāre just starting or looking to growā¦
There is no other course you need to take.
I share all Iāve learned from dozens of big creators and my own experience, so you donāt have to waste your time or wonder what else is out there.
This playbook is FREE, just subscribe to my newsletter by clicking below:
19 Things I Learned From 100 to 100k Followers
Virality vs. Followers
Sensational trending content goes viral more easily, but educational content is what drives high quality followers ā and the right kind.
For example, I made a viral video about Elon Muskās AI fashion show, but it resulted in fewer followers than an educational view with 1/10th the views.
Self-Doubt
If you told me when I started that I'd hit 100k followers this year, I wouldāve laughed. Looking back, Iām embarrassed by my self-imposed limits.
Handling Haters
Yes, there are haters. But some offer thoughtful views. Itās a tough balance: being open vs. protecting my energy. As an education creator, I probably get less hate than others, so this hasnāt been a huge issue.
The most common jabs are my low voice and big lips (??), yet I also get positive messages about both (??). Itās thoroughly confusing š The most important thing ā I donāt try to change myself, despite the comments, positive or negative.
Burned By Gurus
Many assume Iām in it just for money. They donāt realize Iām not selling anything. Sadly, this reflects the current state of internet marketing ā people have been burned by unrealistic promises and expectations.
Gatekeeping
Through my journey, I realized Iām not opposed to making money as a creator. But, I donāt believe in gatekeeping beginner level content. Iād much rather see more people learning AI, building useful apps for their micro communities, and participating in discussions about the future direction and governance of AI.
I want to emphasize ā I wasnāt sure about all this when I started. But, creating content and meeting folks from all walks of life helped me crystallize my perspective. Itās OK to not have everything figured out at the start.
Nothing Fancy
You donāt need an expensive course, fancy video editing, guru secrets, or a team. Itās just me and ChatGPT. I film and edit all my videos in the TikTok mobile app, unless Iām experimenting with a new AI tool.
Keep it simple - that way youāll actually stick to it, consistently, over a long period of time.
Top Challenge
My top challenge is creating content for both beginners and intermediate AI users, while also juggling passion projects like agent simulations and games.
My current structure:
beginner level content on TikTok
beginner-intermediate content on Linkedin
intermediate-advanced content on Youtube and this newsletter
Fulfillment
I love waking up each day to questions from people learning AI ā spanning teens to retirees. Iāve received countless messages from folks who have felt inspired by my content to pursue learning, building an app, starting a business, building their brand, etc.
I used to avoid social media like the plague because of all the bad stuff - the FOMO, self worth issues, comparing to othersā fake lives, etc. But, now I realize that I can be a positive inspiring force, lifting up hundreds of thousands (eventually millions š¤ ) of people.
Scaling Myself
I genuinely feel bad I canāt help everyone who asks me. Iām constantly brainstorming ways to scale myself.
Consistency
My formula is consistency plus learning from data.
Even if Iām gone all day, I make one small piece of content before bed.
If youāre starting out, commit to 100 days of consistently posting content.
Youāll start to see patterns in whatās working vs. not working.
Double down on whatās working.
Like me, youāll look back and be amazed at your progress in 100 days!
Starting from Zero
If I can do it, anyone can.
Seriously.
100 days ago, I knew nothing about social media. I didn't have Instagram, Tiktok, Twitter, or Youtube accounts. On Facebook, I have < 100 friends.
Scammers
Scammers are a real problem. They steal my identity and trick followers into thinking Iāll mentor them for money. Sadly, followers have fallen victim to this.
Follower Demographics
93% of my followers are over 25 years old.
You no longer have to dance to skyrocket on TikTok!
Most Surprising Demographic
Iāve noticed many retirees want to learn AI to generate income to supplement retirement savings. This surprised me! And, I sense interesting opportunities will arise from this shift.
Most Common Question
āHow do I make money with AI?" is the #1 question I get.
Now I understand why most AI influencers sell this idea. But fundamentally, I disagree with the premise. AI should scale or supplement a proven income path -- whether it's blogging, affiliate, etsy, consulting, freelancing, courses, whatever. In most cases, AI should not be the central focus.
First Viral Video
My first viral video was a curation of free educational resources.
Curation performs consistently well, e.g., ā3 prompts to accomplish X taskā or ā5 best apps for X.ā
Probably because thereās so much gatekeeping of content, plus a firehose of new content every day. For a beginner, itās intimidating and confusing to navigate all this information and figure out where to start learning inexpensively.
Inbound Opportunities
Now that I have a decent sized following, about 150,000 totalā¦
I get daily inbound requests from AI companies to promote, affiliate, or collaborate. I also get requests for consulting, podcasts, partnerships, etc.
Many huge content creators have repeatedly said:
Building a personal brand increases your luck surface area, your exposure to positive opportunities, and your leverage in doing deals, recruiting, etc.
šÆ true!
Itās not necessary, but it sure helpsā¦ and honestly itās a lot of fun!
Not Mutually Exclusive
Building a personal brand is NOT mutually exclusive with starting a company.
In fact, I feel I have more optionality now than ever before.
Testing an idea is as simple as posting a TikTok video to get instant feedback.
It seems obvious, but I mention this because many folks out there may want to start something, but donāt know what.
Building a personal brand increases the possibilities of what you can build and achieve, rather than constraining you.
Moving Goalpost
Itās been a wild ride. Now, Iām aiming for 1 million followers!
Perhaps in 1 year I'll look back and kick myself for setting it too low again š
My Proven Step-By-Step Growth Playbook
Niche
Choose 1 niche to start with.
This was challenging for me because I love to talk about multiple topics.
Besides AI, I also enjoy reading, hiking, skiing, tea, mushrooms, philosophy, music, weightlifting, swimming, and video games!
But when you first start out, you need to develop your unique voice, style, and perspective. It will involve a lot of experimentation, trial and error.
Itās much easier if you lock down 1 niche to start with.
Volume
When starting out, you need to make A LOT of videos.
Wayyyy more than you realize! A LOT š¤Æ
Get your reps in.
Donāt underestimate the power of volume and quantity.
Experiment A LOT
Get comfortable filming yourself
Get over your fear of embarrassment
Figure out how to be consistent (e.g. SIMPLIFYING video editing)
ā¦and soon, you'll see what's working and where to double down.
I strongly suggest 3-5 videos per day.
When starting out, film shorter videos ~30 seconds. Itās easier, less pressure, and you learn to communicate succinctly, cutting the fluff.
Holding myself accountable to hitting this number forced me to simplify my filming and editing process.
Value
If youāre an educational creator like me, treat each TikTok video as a bite-sized actionable lesson.
My best performing educational videos always have something actionable ā courses to try, links to go to, a ChatGPT prompt to try, an AI tool to check out.
You donāt need to explain the universe in a 30-second video.
Just share a useful tip, tool, or insight and guide your viewers to an actionable next step. Let your audience discover and learn interactively from your content!
Minimize Video Editing
No fancy editing, mic, or camera.
Film and edit everything in the TikTok mobile app.
On your phone.
In a typical video, I trim silences. Iāll add a text title at the beginning for a couple seconds. I add TikTokās autogenerated captions, if thereās enough screen space. Editing a video takes me 10 minutes max.
I know the basics of Adobe Premiere, Da Vinci Pro, Capcut, Captions, Submagic, etc. but it's not necessary!
The only accessory I recommend is a cheap selfie stick with a stand. Anything on Amazon is fine. It doesnāt matter which one. Itās not about the equipment or fancy video editing.
Also, natural lighting is your best friend!
If you can, try to film outside, sitting in the shade, like a patio or porch. My videos that look brighter, where I look more alive, tend to perform better.
For Women
Personally, I donāt wear makeup or dress up.
But, I use TikTokās retouch feature to hide my eyebags ā thanks to my 2 floof pups! It's the magic wand icon when you film inside the Tiktok app.
Keyword Strategy
Use TikTokās Creator Search Insights feature.
Search for keywords in your niche, and create videos around those keywords. Repeat the keywords in your title, description, and captions.
You can also see āContent Gapsā ā topics people are searching for, but there isnāt enough content on those topics.
Some big creators I follow speculate TikTok wants to compete with Google as a search platform.
So, sprinkle your videos with keywords!
Keep in mind, all your public TikToks appear in Google search results.
Try googling yourself and review your TikTok video descriptions - would you click on them?
Troubleshooting Views
If your views are consistently < 50, something's wrong with your account. Initially, I made a new account and was stuck <50 views. I ended up having to use an old TikTok account.
If your views are consistently ~200, nothing's wrong with your account. But TikTok doesn't know the TOPIC of your videos. Click on a video, check top search bar, it should NOT say "Find Related Content". Be more explicit using niche keywords (such as āAIā) in your video title, description, and audio. Once you fix this, your views should be consistently ~1000 or more.
If a SINGLE video is stuck at low views but rest of your account is fine, change that video's privacy setting to PRIVATE, close TikTok app, reopen TikTok app, switch privacy setting back to EVERYONE.
Engagement
Reply to comments as much as possible.
Sometimes, I reply with a video to make it feel personal and directly address a personās question. However, these āreply videosā usually perform worse in terms of views because theyāre so specific.
Next Level
As you start gaining momentum, here are additional tactics:
Use Blotato.com to repurpose tiktoks into other social media posts, and start growing your brand on other platforms w/o much additional work
Drive traffic to your other social channels or newsletter, so that you can build deeper relationships
Read My $300 1:1 In-Depth Profile Audit
Around ~50,000 followers, I paid $300 for a 1:1 profile audit.
I learned about:
Green screen
Trend jacking
Positive vs negative hooks
Keep hook broad and generalizable, then narrow down topics throughout the video, like a funnel
Interweave more personal, vulnerable, background stories to let people get to know the real me
Altogether, the audit was helpfulā¦ but NOT necessary.
Iām hoping to save you from spending $300 out of FOMO.
At the time of audit, I already had lots of momentum.
You definitely donāt need this early on.
You need VOLUME, so go pump out videos!
I was just curious about low-hanging fruits I might be missing and wanted a fresh outsider perspective. Especially because I never used TikTok as a consumer, so I wasnāt even familiar with basic things like Green Screen.
Hereās the full audit of my account, done by Evan Hand:
A Few Words on AI and ChatGPT
As an AI creator writing this AI newsletter, it may seem odd I havenāt talked about using AI.
My honest suggestion?
Forget about AI until youāve created 3-5 videos for 30 DAYS IN A ROW.
The main thing holding back new creators is mental:
fear of embarrassment, humiliation, failure
ānot having timeā because deep down youāre scared
thinking you need to dish $$$ for a secret shortcut to success
thinking you need more courses, more gurus, more help from others
thinking you need certain equipment, hooks, scripts, or magical items
I swear to you - everything you need to know to grow on TikTok is on this page.
There is nothing Iām hiding behind some paywall!
So, Iām not going to distract you with shiny things like AI.
I donāt want you to think itās a silver bullet. AI is not.
I donāt want you to think itās necessary. AI is not.
Now, Iām sure I sound like a broken record:
You need to get started, making 3-5 videos a day, every single day, DESPITE your mental blocks.
116 Scroll-Stopping Hooks
Here are the 116 hooks from my 1:1 TikTok profile audit:
Positive Hooks
If you [do this], I automatically assume [desired outcome]
Alright, I have to confess something that's been on my mind for a long time
All right, I have to confess something that's been on my mind for a long time.
I recently [did something] and I found out something that EVERYONE needs to know.
Am I the only one who's realized...
Here's the simplest way to [desired outcome].
If you do X, youāre going to Y.
Hereās 5 things you can do to X.
Why arenāt more people talking about this?
Iām sure nobody saw this comingā¦
I donāt know who needs to hear this butā¦
I know how X and Iām going to prove it to you right now.
You will never guess what just happened.
Hereās what to do ifā¦
X and Y are NOT the same thing.
No, you donāt understand!
99% of [target audience] DO NOT understand this!
I canāt believe more people arenāt talking about this.
Has this happened to anyone else?
I just X, hereās howā¦
I gotta say itā¦ [hot take].
This is ACTUALLY the best idea of all time.
This is the most insane situation ever.
If youāve ever wanted to [target audience desire], nowās your chance.
This story is a lesson of whyā¦
It could not be any more obvious thatā¦
Does this look like the face of aā¦ [green screen video].
Some big news coming out of [video topic] today, guys.
If thereās one thing that I know for sure, itās thisā¦
I donāt know who needs to hear this, butā¦
This is the craziest [video topic] in [video topic] history.
I canāt believe [person/company/thing] just did this.
Just when you thought X couldnāt get any crazierā¦ here we are.
What in the hell is going on with [topic]?
One of the best parts about [topic] isā¦
Everyone please say a prayer forā¦
I cannot believe somebody actually did this.
To the surprise of absolutely no oneā¦
What I ordered vs what I got.
Let me put yāall onto something quick.
Hereās how to [video topic].
This is my biggest secret to [desired outcome].
If youāre struggling with [this], all you need to do is [that].
Iām about to spill my secret on [topic], but I donāt even care.
This might be the best way to [topic].
I bet you didnāt know this [niche tip].
This is my #1 tip for [niche].
This is the EASIEST way to [desired outcome].
I WISH someone wouldāve told me this when I was starting as a [target audience].
This is how you [desired outcome] in X seconds.
I have a confessionā¦
Negative Hooks
If you do X, youāre going to [negative result].
Hereās 5 things youāre doing completely wrong when it comes to X.
You live under a rock if you donāt know about this.
We all knew [person/thing] was going to [negative outcome].
Youāre not going to like this butā¦
If you think X is better than Y, Iām going to prove you wrong right now.
STOP doing [specific thing].
This is the number one killer of [niche topic].
Do not make this mistake whenā¦
Do not do [this] if you want [that].
Weāre screwed.
[target audience] is screwed.
[niche topic] is bullshit.
Iām probably going to get a lot of hate for this, but I donāt care.
If youāre a [target audience], youāre not going to like thisā¦
You need to STOP doing thisā¦
This is why [target audience tactic] isnāt working.
Do NOT buy this if you want [positive outcome].
[topic] is overrated.
I canāt believe people still believe [myth].
I HATE people who [do this].
Youāre sick if you believe [topic].
I fucked upā¦
The [people in your niche] are going to hate me for this butā¦
People who [do this] make me laugh.
Why are you still [doing this] in 2024?
Do NOT make this mistake when [video topic].
Youāre doing [this] completely wrong.
As a [title] NOBODY wants to hear you talk about [topic].
X myths that [niche] creators get all wrongā¦
Hereās a tough pill that [target audience] can't swallowā¦
Itās so weird when [specific group/person] does [this].
I canāt believe Iām about to say this butā¦
I fucked up so you donāt have to. Hereās X things I wish I knew about [niche] sooner.
I lost [$X,XXX] doing [niche topic].
You guys are going to roast me in the comments, butā¦
You are OUT OF YOUR MIND if you think [hot take].
Donāt tell me that you still think [topic/myth] is legitā¦
If youāre still [doing this], Iām begging you to listen to meā¦
This is what all the other [niche creators] are hiding from youā¦
As a [niche], PLEASE stop making this mistake.
Visual Hooks
Light a candle.
Hold a drink.
Jump/Slide into the frame.
Lean towards the camera.
Act like youāre setting up the phone.
Do your makeup while talking.
Make a quick cut or edit.
Hold microphone in your hand.
Brush your hair while talking.
Make dinner while talking.
Run at the screen.
Add green screen video in the background.
Have many moving elements.
TEXT ON THE SCREEN. This should be your hook worded differently. Every single video.
Tap the camera.
Zoom into your face in editing.
Show something unusual.
Catch or throw something.
Have something unusual in the background.
Change the color of your clothing.
Walking while talking.
Sit down.
Write something down.
Show yourself in the mirror.
FAQ
1. What course did you take to learn TikTok?
I took a $30 course, but I honestly canāt recommend it because what worked for me is opposite of what the course taught.
Most of my learning came from rapidly experimenting by producing 3-5 videos per day, then observing what worked.
The only exception is hooks. EVERYONE, including the course, says āspend 80% of your time on the hook!ā
I personally spend 80% of my time learning AI-related things, rather than writing hooks, because itās a better long-term investment for my sanity š
And, you get better at hooks as you film more videos, see what works, and see other peopleās content.
So, I reiterate my main point: make more videos!
2. How often do you post?
Nowadays, I post 20 videos per week.
When starting, I posted 3-5 videos per day.
3. Do you use any special tools for editing?
No, I keep it simple because I donāt enjoy the process of filming or editing.
I use my iPhone front camera and the TikTok mobile app for filming and editing.
4. Do you script your videos?
Rarely.
Iāll use the Teleprompter effect in TikTok if Iām reading a specific ChatGPT prompt or a curated list.
All other cases, I talk naturally, like Iām talking to a friend. Pause if I forget to breathe. Restart filming if needed. Nothing fancy.
Did I miss anything?
Have ideas or suggestions?
Message me on LinkedIn š

Sabrina Ramonov
P.S. If youāre enjoying my free newsletter, itād mean the world to me if you share it with others. My newsletter just launched, every single referral helps. Thank you!
share by copying and pasting the link: https://www.sabrina.dev